| Title: |
Searle Medical Instruments Group (Abridged) |
| Authors: |
Schmenner, Roger W.; Wheelwright, Steven C. |
| Source: |
Harvard Business School Cases. Apr1978, p1. 6p. |
| Abstract: |
SMIG, a division of G.D. Searle, was a fast growing high market-share company in the field of nuclear medical instruments. It manufactured two basically different product lines, one very successful and the other less so. Although marketing was separate for these product lines, manufacturing was not. As capacity is reached, the issue is how the company ought to expand and/or alter its manufacturing operations. [ABSTRACT FROM AUTHOR] |
| : |
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| URL: |
http://hbr.org/product/a/an/678189-PDF-ENG |
| Database: |
Business Source Premier |