| Title: |
Advocate Marketing Has Four Personality Types. |
| Authors: |
Del Rowe, Sam |
| Source: |
CRM Magazine. Nov2016, Vol. 20 Issue 11, p19-19. 1p. 1 Color Photograph. |
| Subject Terms: |
*MARKETING; *CONSUMER expertise; PERSONALITY; EDUCATORS; TRUTHFULNESS & falsehood |
| Abstract: |
The article focuses on the four personality types of advocate marketing which include educators, collaborators, and status seekers. Topics discussed include the potential of the customer advocacy, the eagerness of educators to help others possession of good product understanding, and the credibility of the validators. |
| Database: |
Business Source Premier |