| Title: |
Connected health: co-design of a new service with consumers. (English) |
| Alternate Title: |
Santé connectée: co-design d'un nouveau service avec les consommateurs. (French) |
| Authors: |
BESSON, Madeleine; GURVIEZ, Patricia; SEGARD, Olivier |
| Source: |
Journal of Marketing Trends (1961-7798); Mar2020, Vol. 6 Issue 1, p22-35, 14p |
| Subject Terms: |
CUSTOMER services; BEHAVIOR; HEALTH programs; SOCIAL marketing; DIET |
| Abstract (English): |
Numerous health programmes have tried to help people go on diets to improve their health. These programmes - mainly education- and information-oriented - have sought to fight the epidemic of obesity and its potential outcomes on health disorders. We question how connected devices could provide a more effective method to promote healthy food. They can be used in a social marketing perspective to combine virtual entertainment and real commitment to behavioural change, such as a healthier diet for improved health. [ABSTRACT FROM AUTHOR] |
| Abstract (French): |
De nombreux programmes de santé ont cherché à aider les individus afin de mettre en oeuvre un régime alimentaire pour améliorer leur santé. Ces programmes, principalement axés sur l'éducation et l'information, visaient à lutter contre l'épidémie d'obésité et ses conséquences potentielles sur les troubles de la santé. Nous nous interrogeons sur la manière dont les appareils connectés pourraient constituer une méthode plus efficace pour promouvoir des aliments sains. Ils peuvent être utilisés dans une perspective de TSR pour mélanger le divertissement virtuel et l'engagement réel à un changement de comportement, comme un régime plus sain pour une meilleure santé. [ABSTRACT FROM AUTHOR] |
| : |
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| Database: |
Complementary Index |