ARE WE THERE YET? ANALYZING PROGRESS IN THE CONVERSION FUNNEL USING THE DIVERSITY OF SEARCHED PRODUCTS.
| Title: | ARE WE THERE YET? ANALYZING PROGRESS IN THE CONVERSION FUNNEL USING THE DIVERSITY OF SEARCHED PRODUCTS. |
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| Authors: | Goldstein, Anat; Oestreicher-Singer, Gal; Barzilay, Ohad; Yahav, Inbal |
| Source: | MIS Quarterly; Dec2022, Vol. 46 Issue 4, p2015-2054, 40p, 2 Diagrams, 21 Charts, 17 Graphs |
| Database: | Complementary Index |