| Title: |
Influence of Social Media Communication on Consumer Images and Purchase Intentions through the Pandemic and Post-Pandemic Era. |
| Authors: |
Sarkar, Saptarshi Kumar; Ghosh, Shivnath; Podder, Amitava; Roy, Piyal; Paul, Subrata |
| Source: |
Cuestiones de Fisioterapia; 2025, Vol. 54 Issue 3, p2790-2797, 8p |
| Subject Terms: |
CONSUMER attitudes; CONSUMER behavior; USER-generated content; COVID-19 pandemic; PERCEPTION (Philosophy) |
| Abstract: |
This literary review explores the social communication impact on consumers' attitudes towards the brands and purchase decisions, while focusing specifically on during and around the Coronavirus pandemic epidemic. The report presents an understated grasp of the intricate relations between social media, the brand perception, and the consumer purchasing behaviour by a substantial synthesis of reviewed literature. In the review key concepts such as social media communication, ways of consumers' behaviour influence, and consumers' perception and purchasing intention changes both during and after pandemic are emphasized. In this section, the methods section of the review paper that deals with the research design, data collection, and analytical techniques will be intensively examined. The data reveal social media's strong persuasion on consumers to form opinions about companies and affect their disposal of financial resources during and post the pandemic. In this discussion section the roles played by social media communication in evolving consumer perceptions and purchase intents as well as any parallel or differential aspects form the crux of the matter during both the periods. The summary of the major concerns the results created is presented and the contribution to the theory as well as practice is explained. Ultimately, the article spots the limitations of the research and points the way out of those for further investigation. [ABSTRACT FROM AUTHOR] |
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| Database: |
Complementary Index |