The 3 Types of Customers Who Buy Smart Products--and How to Market to Them.
| Title: | The 3 Types of Customers Who Buy Smart Products--and How to Market to Them. |
|---|---|
| Authors: | Russo, Michele1,2; Prix, Sophia3; Goergen, Jonas4; de Bellis, Emanuel5 |
| Source: | Harvard Business Review Digital Articles. 11/4/2025, p1-8. 8p. |
| Subject Terms: | *Expected returns; *Consumer preferences; Refrigerators; Household appliances |
| Company/Entity: | Samsung Electronics Co. Ltd. 620489856 |
| Database: | Business Source Premier |