| Title: |
WHEN FRONT-OF-PACK ECO-SCORE LABELING STEERS CONSUMERS TOWARDS GREENER FOOD CHOICE: THE BRANDING EFFECT. |
| Authors: |
NABEC, Lydiane1 lydiane.nabec@universite-paris-saclay.fr; DLACROIX, Eva2; MARETTE, Stephan3 |
| Source: |
AMA Winter Academic Conference Proceedings. 2026, Vol. 37, p1302-1305. 4p. |
| Abstract: |
The article examines how front-of-pack Eco-Score labeling influences consumers' willingness to pay for greener food products, highlighting how label favorability, brand identity, and the presence of nutritional scores shape its effectiveness. Topics include eco-labeling and sustainable food choices, the interaction of Eco-Score and Nutri-Score labels, and the influence of branding on consumers' willingness to pay. |
| Database: |
Business Source Premier |