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Social Marketing Risk-Framing Approaches for Dental Sealants in Rural American Indian Children.

Title: Social Marketing Risk-Framing Approaches for Dental Sealants in Rural American Indian Children.
Authors: Larsson LS; College of Nursing, Montana State University, Bozeman, Montana.; Champine D; Browing WIC, Browning, Montana.; Hoyt D; Blackfeet Community College, Browning, Montana.; Lin L; Department of Mathematical Sciences, Montana State University, Bozeman, Montana.; Salois E; Montana INBRE, Montana State University, Bozeman, Montana.; Silvas S; Browning Community Hospital, Browning, Montana.; Tail TW; Browing WIC, Browning, Montana.; Williams M; Montana State University, Bozeman, Montana.
Source: Public health nursing (Boston, Mass.) [Public Health Nurs] 2015 Nov-Dec; Vol. 32 (6), pp. 662-70. Date of Electronic Publication: 2015 Jun 02.
Publication Type: Journal Article; Research Support, N.I.H., Extramural; Research Support, Non-U.S. Gov't
Language: English
Journal Info: Publisher: Blackwell Scientific Publications Country of Publication: United States NLM ID: 8501498 Publication Model: Print-Electronic Cited Medium: Internet ISSN: 1525-1446 (Electronic) Linking ISSN: 07371209 NLM ISO Abbreviation: Public Health Nurs Subsets: MEDLINE
Imprint Name(s): Original Publication: [Boston, MA] : Blackwell Scientific Publications, [c1984-
MeSH Terms: Rural Population*/statistics & numerical data ; Social Marketing*; Health Communication/*methods ; Indians, North American/*psychology ; Pit and Fissure Sealants/*therapeutic use; Indians, North American/statistics & numerical data ; Adolescent ; Adult ; Aged ; Child, Preschool ; Female ; Humans ; Intention ; Male ; Middle Aged ; Risk ; Self Efficacy ; Surveys and Questionnaires ; Young Adult
Abstract: Objective: To compare three variants of a culturally relevant and theoretically based message to determine the most influential risk-framing approach for improving intention to place dental sealants for preschool children.; Design and Sample: A convenience sample of adult, American Indian participants (n = 89) attending a community health fair were assigned to view a gain-framed, loss-framed, or mix-framed dental sealant message.; Measures: We compared participants' scores on a 46-item survey to determine the relative effect of the frame assignment on seven indices of behavior change.; Results: The mean difference in participants' stage-of-change scores (x = 1.17, n = 89, SD = 1.90) demonstrated a significant improvement for all groups after watching the dental sealant message t88  = 5.81, p 
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Grant Information: P20 GM104417 United States GM NIGMS NIH HHS; 8 P20 GM103474-11 United States GM NIGMS NIH HHS; 5P20RR016455-11 United States RR NCRR NIH HHS; P20 RR016455 United States RR NCRR NIH HHS; P20 GM103474 United States GM NIGMS NIH HHS
Contributed Indexing: Keywords: Indians; North American; community outreach; oral health; rural health services; social marketing
Substance Nomenclature: 0 (Pit and Fissure Sealants)
Entry Date(s): Date Created: 20150603 Date Completed: 20160426 Latest Revision: 20181202
Update Code: 20260130
PubMed Central ID: PMC4619131
DOI: 10.1111/phn.12203
PMID: 26032902
Database: MEDLINE

Journal Article; Research Support, N.I.H., Extramural; Research Support, Non-U.S. Gov't