| Title: |
Health Care Marketing Abstracts. |
| Authors: |
Joseph, W. Benoy1; Zallocco, Ronald L.2; Tudor, R. Keith3; Javalgi, Rajshekhar1 |
| Source: |
Journal of Health Care Marketing. Fall94, Vol. 14 Issue 3, p56-58. 3p. |
| Subject Terms: |
*CONSUMER behavior; *CONSUMER attitudes; MEDICAL care marketing; MEDICAL care costs |
| Abstract: |
Several abstracts are presented regarding heath care marketing, including "Consumer Behavior in Later Life: Multidisciplinary Contributions and Implications for Research," by George P. Moschis from the Summer 1994 issue of the "Journal of the Academy of Marketing Science;" "Sales Evaluating the Return on Investment," by Janet L. Snow from the May 1994 issue of "Healthcare Financial Management;" and "Mood and the Service Customer," by Patricia A. Knowles, Stephen J. Grove, and Gregory M. Pickett from the Fall 1993 issue of the "Journal of Services Marketing." |
| Database: |
Business Source Premier |