| Title: |
Health Care Marketing Abstracts. |
| Authors: |
Tudor, R. Keith; Joseph, W. Benoy; Javalgi, Rajshckhar G.; Zallocco, Ronald L. |
| Source: |
Journal of Health Care Marketing; Summer94, Vol. 14 Issue 2, p48-50, 3p |
| Subject Terms: |
MEDICAL care marketing; CONSUMER preferences; DRUG prices; SUBSTANCE abuse treatment |
| Abstract: |
Several abstracts are presented regarding health care marketing, including "The Importance of Patient Preferences in the Measurement of Health Care Satisfaction," by Caroline K. Ross, Colette A. Steward, and James M. Sinacore from the 1993 volume of "Medical Care;" "Future Pharmacists and Public Initiatives to Control Retail Drug Prices: A Political Economy Framework," by Lou E. Pelton, David Strutton, and Mickey C. Smith from the 1993 volume of "Health Marketing Quarterly;" and "Determinants of Hospital-Based Substance Abuse Treatment Programs," by Ralph Bell from the Spring 1994 issue of "Hospital and Health Services." |
| Database: |
Complementary Index |