| Title: |
Health Care Marketing Abstracts. |
| Authors: |
Malholtra, Naresh K.1; Zallocco, Ronald L.2; Pleasant, Jamie T.1; Javalgi, Rajshekhar (Raj) G.3 |
| Source: |
Journal of Health Care Marketing. Winter93, Vol. 13 Issue 4, p50-53. 4p. |
| Subject Terms: |
*HEALTH care industry; *BABY boom generation; *MEDICAL care; MEDICAL care marketing; SUBSTANCE abuse prevention |
| Abstract: |
The article presents abstracts on health care marketing topics which include assessing the viability of situationally driven segmentation opportunities in the health care market, advertisement warnings in magazines and on television about alcoholic beverages, and hospital marketing strategies in regards to changing patient demographics. |
| Database: |
Business Source Premier |