| Title: |
Health Care Marketing Abstracts. |
| Authors: |
Malhotra, Naresli K.1; Zallocco, Ronald L.2; Grashof, John F.3; Peterson, Mark1; Javalgi, Rajshekhar G.4 |
| Source: |
Journal of Health Care Marketing. Summer93, Vol. 13 Issue 2, p62-65. 4p. |
| Subject Terms: |
*HOSPITAL-physician relations; MEDICAL care marketing; PATIENTS; MEDICAL quality control |
| Abstract: |
The article presents abstracts on medical care marketing topics which include physician and hospital relations, hospitals emphasizing patient quality care, and market leadership strategies. |
| Database: |
Business Source Premier |