| Title: |
Health Care Marketing Abstracts. |
| Authors: |
Grashof, John F.1; Zallocco, Ronald L.2; Malhotra, Naresh K.3; Schwartz, Joseph M.3 |
| Source: |
Journal of Health Care Marketing. Dec92, Vol. 12 Issue 4, p80-84. 4p. |
| Subject Terms: |
*HEALTH care industry |
| Abstract: |
This article presents health care marketing abstracts from other publications such as "Benefit Segmentation of the Fitness Market," by Joseph Brown and "Marketing Plans for Physicians' Practices," by Mary Beth Eldredge. |
| Database: |
Business Source Premier |