| Title: |
Health Care Marketing Abstracts. |
| Authors: |
Malhotra, Naresh K.; Grashof, John F.; Burger, Philip C.; Zallocco, Ronald L. |
| Source: |
Journal of Health Care Marketing; Dec91, Vol. 11 Issue 4, p83-88, 6p |
| Subject Terms: |
MEDICAL care marketing; HEALTH care industry; MEDICARE; HOME care services |
| Abstract: |
The article presents a list of abstracts for articles that discuss marketing within the health care industry, including one about consumer choice among Medicare patients and another which talks about home health care. |
| Database: |
Complementary Index |