| Title: |
Health Care Marketing Abstracts. |
| Authors: |
Zallocco, Ronald L.1; Smith, Mickey C.2 |
| Source: |
Journal of Health Care Marketing. Dec88, Vol. 8 Issue 4, p80-81. 2p. |
| Subject Terms: |
*Marketing literature; *Health care industry; *Market orientation |
| People: |
Stensrud, Robert; Arrington, Barbara; Myers, Maven J.; Gerbino, Philip P. |
| Abstract: |
The abstracts are for published articles about health care marketing and include: "Marketing-Oriented Organizations: An Integrated Approach," by Robert Stensrud and Barbara Arrington; "Rights of Passage: Winning Access to Managed Care Markets," by David Lefkowitz; and "Aging Well: Meeting the Drug Needs of the Elderly," by Maven J. Myers and Philip P. Gerbino. |
| Database: |
Business Source Premier |