| Title: |
STRATEGIC MARKET PLANNING FOR HOSPITALS. |
| Authors: |
Zallocco, Ronald L.1; Joseph, W. Benoy2; Doremus, Harvey3 |
| Source: |
Journal of Health Care Marketing. Spring84, Vol. 4 Issue 2, p19-28. 10p. |
| Subject Terms: |
*HOSPITAL administration; *STRATEGIC planning; *MARKETING planning; *MARKETING management; *MARKETING strategy; *INDUSTRIAL management |
| Abstract: |
The application of strategic market planning to hospital management is discussed, along with features of the strategic marketing management process. A portfolio analysis tool, the McKinsey/ G.E. Business Screen, is presented and, using a large urban hospital as an example, discussed in detail relative to hospital administration. Finally, strategic implications of the portfolio analysis are examined. [ABSTRACT FROM AUTHOR] |
| : |
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| Database: |
Business Source Premier |