| Title: |
Elderly Consumers' Characterization of Medication Information Sources. |
| Authors: |
Strutton, H. David; Lumpkin, James R. |
| Source: |
Journal of Current Issues & Research in Advertising (CTC Press). Spring93, Vol. 15 Issue 1, p101. 11p. |
| Subject Terms: |
*INFORMATION resources; MASS media & older people |
| Abstract: |
Substantial evidence has been developed regarding the identity of information sources preferred by the elderly. However, this research has not empirically investigated why a given source might be more or less important to this segment. To address this gap, this research investigates OTC-health care information sources in terms of their credibility, expertise and associated risk. Differences in perceptions of these characteristics across the derived information source types are then examined across heavy and light users of OTC medications. [ABSTRACT FROM AUTHOR] |
| : |
Copyright of Journal of Current Issues & Research in Advertising (CTC Press) is the property of CTC Press and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) |
| Database: |
Business Source Premier |