"Accountability Is Still Key Word in Marketing"
| Title: | "Accountability Is Still Key Word in Marketing" |
|---|---|
| Authors: | Zallocco, Ronald L.; Malhotra, Naresh K.1 |
| Source: | Journal of Health Care Marketing. Jun90, Vol. 10 Issue 2, p77-77. 1/3p. |
| Subject Terms: | *MARKETING |
| Abstract: | The article presents an abstract to the article "Accountability Is Still Key Word in Marketing," by Terese Droste published in the December 1989 issue of the journal "Hospitals." |
| Database: | Business Source Premier |