"Keep Research Reports From Collecting Dust"
| Title: | "Keep Research Reports From Collecting Dust" |
|---|---|
| Authors: | Zallocco, Ronald L.; Malhotra, Naresh K.1 |
| Source: | Journal of Health Care Marketing. Jun90, Vol. 10 Issue 2, p78-78. 1/4p. |
| Subject Terms: | *MARKETING research |
| Abstract: | The article presents an abstract of the article "Keep Research Reports From Collecting Dust," by Matt Elbeck published in the November 1989 issue of the journal "Health Progress." |
| Database: | Business Source Premier |