| Title: |
CASE Insights on Alumni Engagement, 2024 Key Findings |
| Language: |
English |
| Authors: |
Ann E. Kaplan; Kimberly Kane; Council for Advancement and Support of Education (CASE) |
| Source: |
Council for Advancement and Support of Education. 2025. |
| Availability: |
Council for Advancement and Support of Education. 1307 New York Avenue NW Suite 1000, Washington, DC 20005-4701. Tel: 202-328-2273; Fax: 202-387-4973; Web site: http://www.case.org |
| Peer Reviewed: |
N |
| Page Count: |
27 |
| Publication Date: |
2025 |
| Document Type: |
Reports - Research |
| Education Level: |
Higher Education; Postsecondary Education |
| Descriptors: |
Alumni; Private Financial Support; Donors; Communication (Thought Transfer); Cultural Activities; Participation; Age Differences; Foreign Countries; Geographic Regions; Volunteers; Higher Education |
| Geographic Terms: |
Asia; Europe; Latin America; United States; Canada |
| Abstract: |
The Council for Advancement and Support of Education (CASE) Insights on Alumni Engagement survey is now in its sixth year. Over the past three years, a core group of respondents has emerged and continues to grow. The survey has respondents from all CASE regions and allows global, regional, and peer-based benchmarking. Respondents can also track their own progress over time. In 2024, 394 institutions from four regions representing 19 countries reported on the engagement of 60 million contactable alumni. Behind each engagement with these alumni is a strategy, such as a well-timed message or a relationship cultivated over many years. As institutions get better at tracking engagement and technology advances to support this tracking, the number of contacts reported is expected to grow substantially. By using CASE's Alumni Engagement framework, institutions not only capture activity; they measure the quality and effectiveness of their efforts across four modes--communication, experiential, philanthropy, and volunteering. This framework provides a shared language that allows institutions to assess what is working, identify areas of opportunity, and recognize ways alumni are most frequently engaged. |
| Abstractor: |
ERIC |
| Entry Date: |
2025 |
| Accession Number: |
ED674499 |
| Database: |
ERIC |