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Mediating Role of Satisfaction between Attitude and Usage Continuity Intention of Learners with Respect to Elearning

Title: Mediating Role of Satisfaction between Attitude and Usage Continuity Intention of Learners with Respect to Elearning
Language: English
Authors: Shipra Pathak; Navjit Singh
Source: Journal of Educators Online. 2024 21(3).
Availability: Journal of Educators Online. Grand Canyon University, 23300 West Camelback Road, Phoenix, AZ 85017. e-mail: CIRT@gcu.edu. Web site: https://www.thejeo.com
Peer Reviewed: Y
Page Count: 14
Publication Date: 2024
Document Type: Journal Articles; Reports - Research; Tests/Questionnaires
Education Level: Higher Education; Postsecondary Education; Adult Education
Descriptors: Electronic Learning; Foreign Countries; Developing Nations; Higher Education; College Students; Student Attitudes; Educational Practices; Student Satisfaction; Continuing Education; Correlation
Geographic Terms: India
ISSN: 1547-500X
Abstract: The purpose of this study is to explore the mediating role of satisfaction on attitude and usage continuity of higher education students in National Assessment and Accreditation Council accrediated institutes in India in the context of an elearning environment. To investigate the issue, we collected data from 634 students in the elearning enviroment. The data were collected from a self-administered online questionnaire and analysed using the Smart SmartPLS 4 software program to validate the stated hypotheses. The indicators revealed that there is a good model fit between measurement model and the data (SRMR = 0.056, d_ULS = 0.375, d_G = 0.166, and NFI = 0.924). We used inferential statistical approaches to test the consistency and validity of the suggested measurement and structural model. The analysis revealed that attitude has an effect on usage continuity with a P value of 0.000. With a P value of 0.000 and VAF of 87%, the results also suggested that satisfaction can operate as a full mediating variable (indirect only mediating variable type) in the association between attitude and usage continuity. This study highlights the function of satisfaction in the attitude and usage continuity relationship, which has previously been investigated separately and only partially. The results of our research offer new insights into how higher education institutions can promote continuance satisfaction in order to continue students in elearning.
Abstractor: As Provided
Entry Date: 2024
Accession Number: EJ1427893
Database: ERIC