| Title: |
Comparing a Narrative and Didactic Approach to an Invasive Species Education Video |
| Language: |
English |
| Authors: |
Tim Campbell; Bret Shaw; Amulya Rao; Jenna Klink; Feiran Chen |
| Source: |
Journal of Extension. 2024 62(3). |
| Availability: |
Clemson University Press. 116 Sigma Drive, Clemson, SC 29634. Tel: 864-656-7156; e-mail: journalofextension@clemson.edu; Web site: https://tigerprints.clemson.edu/joe/ |
| Peer Reviewed: |
Y |
| Page Count: |
7 |
| Publication Date: |
2024 |
| Document Type: |
Journal Articles; Reports - Research |
| Descriptors: |
Discussion; Instructional Films; Visual Aids; Video Technology; Animals; Comparative Analysis; Narration; Conventional Instruction; Extension Education; Outcomes of Education; Psychological Patterns; Evaluation; Water; Ecology |
| ISSN: |
1077-5315 |
| Abstract: |
Video is a common tool for engaging audiences in Extension topics, yet evaluation of the different video production approaches is lacking. We compared learning and emotional outcomes after boaters in the Great Lakes watched either a narrative or didactic video focused on how to prevent the spread of an aquatic invasive species. There were differences in how each approach affected viewers, indicating that there can be utility in both approaches to video production. Extension staff that are creating videos should have these outcomes in mind to promote desired behaviors. |
| Abstractor: |
As Provided |
| Entry Date: |
2024 |
| Accession Number: |
EJ1443010 |
| Database: |
ERIC |