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Role of Race and Gender of Pedagogical Agents in Multimedia Learning

Title: Role of Race and Gender of Pedagogical Agents in Multimedia Learning
Language: English
Authors: Fangzheng Zhao (ORCID 0000-0002-3575-9039); Richard E. Mayer; Nicoletta Adamo-Villani; Christos Mousas (ORCID 0000-0003-0955-7959); Minsoo Choi; Klay Hauser
Source: Journal of Educational Computing Research. 2025 63(4):801-840.
Availability: SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: https://sagepub.com
Peer Reviewed: Y
Page Count: 40
Publication Date: 2025
Document Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Descriptors: Multimedia Instruction; Race; Sex; Learning Experience; Outcomes of Education; Psychological Patterns; Undergraduate Students; Teacher Student Relationship; Teacher Characteristics
Geographic Terms: California
Assessment and Survey Identifiers: Positive and Negative Affect Schedule
DOI: 10.1177/07356331251322469
ISSN: 0735-6331; 1541-4140
Abstract: Do students learn from video lessons presented by pedagogical agents of different racial and gender types equivalently to those delivered by a real human instructor? How do the race and gender of these agents impact students' learning experiences and outcomes? In this between-subject design study, college students were randomly assigned to view a six 9-minute video lesson on chemical bonds, presented by pedagogical agents varying in gender (male, female) and race (Asian, Black, White), or to view the original lesson with a real human instructor. In comparing learning with a human instructor versus with a pedagogical agent of various races and genres, ANOVAs revealed no significant differences in learning outcomes (retention and transfer scores) or learner emotions, but students reported a stronger social connection with the human instructor over pedagogical agents. Students reported stronger positive emotions and social connections with female agents over male agents. Additionally, there was limited evidence of a race-matching effect, with White students showing greater positive emotion while learning with pedagogical agents of the same race. These findings highlight the limitations of pedagogical agents compared to human instructors in video lessons, while partially reflecting gender stereotypes and intergroup bias in instructor evaluations.
Abstractor: As Provided
Entry Date: 2025
Accession Number: EJ1470672
Database: ERIC