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How Authority Affects Social Evaluations of Negotiation Words

Title: How Authority Affects Social Evaluations of Negotiation Words
Language: English
Authors: Allison Nguyen (ORCID 0000-0002-2051-1372); Jean E. Fox Tree
Source: Cognitive Research: Principles and Implications. 2025 10.
Availability: Springer. Available from: Springer Nature. One New York Plaza, Suite 4600, New York, NY 10004. Tel: 800-777-4643; Tel: 212-460-1500; Fax: 212-460-1700; e-mail: customerservice@springernature.com; Web site: https://link.springer.com/
Peer Reviewed: Y
Page Count: 19
Publication Date: 2025
Document Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Descriptors: Power Structure; Language Usage; Computer Mediated Communication; Professionalism; Higher Education; Faculty; Teaching Assistants; College Students; Interpersonal Communication; Perception
DOI: 10.1186/s41235-025-00669-8
ISSN: 2365-7464
Abstract: Understanding how authority affects social evaluation of written communication is crucial for understanding how online communication technologies can be effectively deployed. We examined how negotiation words affected perceived ratings of knowledgeableness, professionalism, politeness, and friendliness across three levels of authority (professor, teaching assistant, student) while asking and answering questions in a mock online forum. The greatest distinction across groups was in professionalism. For professors and TAs, most negotiation words lowered professionalism, but this was not the case for students. The greatest similarity across groups was for the words "clearly" and "obviously." Both made people appear less friendly and less polite. Compared to the unmodified condition, hedges (e.g., kinda) decreased knowledgeableness but boosters (e.g., absolutely) did not increase knowledgeableness. One negotiation word, "totally," had a surprising pattern--it helped higher authority speakers appear more friendly.
Abstractor: As Provided
Entry Date: 2025
Accession Number: EJ1482462
Database: ERIC