| Title: |
Predicting University Preference and Attendance: Applied Marketing in Higher Education Administration. |
| Language: |
English |
| Authors: |
Cook, Robert W.; Zallocco, Ronald L. |
| Source: |
Research in Higher Education. 1983 19(2):197-211. |
| Peer Reviewed: |
Y |
| Page Count: |
15 |
| Publication Date: |
1983 |
| Document Type: |
Reports - Research; Journal Articles |
| Descriptors: |
College Administration; College Attendance; College Bound Students; College Choice; College Students; Higher Education; Institutional Characteristics; Marketing; Models; Prediction; Predictor Variables |
| Geographic Terms: |
Ohio |
| Abstract: |
A multi-attribute attitude model was used to determine whether a multicriteria scale can be used to predict student preferences for and attendance at universities. Data were gathered from freshmen attending five state universities in Ohio. The results indicate a high level of predictability. (Author/MLW) |
| Entry Date: |
1984 |
| Accession Number: |
EJ286870 |
| Database: |
ERIC |