It’s About Time: A Call for More Longitudinal Consumer Research Insights
| Title: | It’s About Time: A Call for More Longitudinal Consumer Research Insights |
|---|---|
| Authors: | Chintagunta, Pradeep; Labroo, Aparna A. |
| Source: | Journal of the Association for Consumer Research ; volume 5, issue 3, page 240-247 ; ISSN 2378-1815 2378-1823 |
| Publisher Information: | University of Chicago Press |
| Publication Year: | 2020 |
| Document Type: | article in journal/newspaper |
| Language: | English |
| DOI: | 10.1086/709858 |
| Availability: | https://doi.org/10.1086/709858; https://www.journals.uchicago.edu/doi/pdf/10.1086/709858 |
| Accession Number: | edsbas.1E3D0161 |
| Database: | BASE |