| Title: |
Cheese without cows: Consumer demand for animal-free dairy cheese made from cellular agriculture in the United Kingdom |
| Authors: |
Slade, Peter; Zollman Thomas, Oscar |
| Contributors: |
Formo |
| Source: |
International Food and Agribusiness Management Review ; volume 26, issue 5, page 801-820 ; ISSN 1559-2448 |
| Publisher Information: |
Walter de Gruyter GmbH |
| Publication Year: |
2023 |
| Description: |
We examine consumer demand for animal-free dairy cheese produced using cellular agriculture. Our data is generated through a hypothetical choice experiment completed by 1249 UK residents. Using a mixed logit model, we predict that animal-free dairy cheese would have a conditional market share of 22% when priced at a 25% markup relative to premium conventional cheese. However, the market share is quite sensitive to price: only 2% of consumers would purchase animal-free dairy cheese if it were twice the price of premium conventional cheese. Three-quarters of consumers who purchase animal-free dairy cheese would have purchased conventional dairy cheese if animal-free dairy cheese were unavailable. We use our experimental results to examine the impact of higher conventional dairy cheese prices, such as those that might result from a tax on livestock products. We find that the introduction of animal-free dairy cheese reduces consumer losses from higher conventional dairy prices by about 20%. |
| Document Type: |
article in journal/newspaper |
| Language: |
unknown |
| DOI: |
10.22434/ifamr2022-0150 |
| Availability: |
https://doi.org/10.22434/ifamr2022-0150; https://brill.com/view/journals/ifam/26/5/article-p801_2.xml; https://brill.com/downloadpdf/journals/ifam/26/5/article-p801_2.xml |
| Rights: |
https://creativecommons.org/licenses/by/4.0/ |
| Accession Number: |
edsbas.2EE2DCD4 |
| Database: |
BASE |