| Title: |
OPERATOR VALUE-CREATION THROUGH TECHNOLOGICAL CONVERGENCE: THE CASE OF VoIP |
| Authors: |
Anna-greta Nyström; Åbo Akademi; Fredrik Hacklin; Jel-code L O |
| Contributors: |
The Pennsylvania State University CiteSeerX Archives |
| Source: |
http://userpage.fu-berlin.de/~jmueller/its/conf/porto05/papers/nystroem_hacklin.pdf. |
| Collection: |
CiteSeerX |
| Subject Terms: |
Key words; technological convergence; VoIP; value-creation; telecommunications |
| Description: |
During the past few years there have been numerous reports and articles from the telecommunications sector, focusing on technological convergence and aiming at presenting managerial implications for operators active in the industry. This paper adds to the discussion by suggesting that there lies value-creation potential in convergence processes. The case of VoIP is discussed and analysed as an example of a market, where incumbent operators are most likely not winners, but are rather defeated by new entrants (allowed by industry convergence) and other providers with more customer-focused strategies (such as pure VoIP providers, ISPs and cable companies). The paper raises questions concerning technological convergence and its role in the telecommunications landscape, which is characterized by increasing competition and technological development. The paper thus suggests that technological convergence may be used as a tool in order to create value for incumbent and service operators in telecommunications Based on this study, one could assume that challengers and attacker’s possess an advantage when it comes to converging markets such as the VoIP market, and creating value for both the firm and the end-customers. Incumbent operators entering the VoIP market are likely to cannibalize their own revenues and missing out on value-creation. 1 |
| Document Type: |
text |
| File Description: |
application/pdf |
| Language: |
English |
| Relation: |
http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.95.3284 |
| Availability: |
http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.95.3284; http://userpage.fu-berlin.de/~jmueller/its/conf/porto05/papers/nystroem_hacklin.pdf |
| Rights: |
Metadata may be used without restrictions as long as the oai identifier remains attached to it. |
| Accession Number: |
edsbas.355F3201 |
| Database: |
BASE |