| Title: |
Exploration of marketing strategies through resource quantification and economic evaluation in Elaeocarpus serratus L., unlocking its potential |
| Authors: |
Deepthy, R M; Siril, E A |
| Source: |
Plant Science Today; Vol. 11 No. 2 (2024) ; 2348-1900 ; 10.14719/pst.2024.11.2 |
| Publisher Information: |
Horizon e-Publishing Group |
| Publication Year: |
2024 |
| Collection: |
Horizon e-Publishing Group (HePG): E-Journals |
| Subject Terms: |
Elaeocarpus serratus; economic analysis; market channels; resource quantification; underutilized fruits |
| Description: |
Elaeocarpus serratus L. is an indigenous tree that yields edible fruits with high nutritional value, yet the cultivation, marketing in mainstreams and consumption have not intensified so far despite its potential. So, this work aims to realize the unexplored potential of E. serratus as an agroforestry resource by evaluating the economic as well as marketing status of the fruits. The methodology consists of assessing the resource distribution, fruit yield, constraints for domestication and economic viability of E. serratus. According to resource quantification data, cluster 1 had the highest average fruit yield (32.5 kg). The respondents' opinionated harvesting challenges, with a mean Likert score of 3.711, underscore that the majority of fruits were wasted. The processed, salt dipped fruits have the highest selling profit of 150 INR (USD 1.80) per kg. The selling of fruits through different market channels and the t-test analysis of profit of raw and processed fruits indicated a significant difference (P |
| Document Type: |
article in journal/newspaper |
| File Description: |
application/pdf |
| Language: |
English |
| Relation: |
https://horizonepublishing.com/journals/index.php/PST/article/view/3107/3290; https://horizonepublishing.com/journals/index.php/PST/article/view/3107/3291; https://horizonepublishing.com/journals/index.php/PST/article/view/3107 |
| Availability: |
https://horizonepublishing.com/journals/index.php/PST/article/view/3107 |
| Rights: |
Copyright (c) 2024 R M Deepthy, E A Siril ; https://creativecommons.org/licenses/by/4.0 |
| Accession Number: |
edsbas.4FAF0BD3 |
| Database: |
BASE |