Are Customers Ready for Digital Service Innovation? A Study on Customers’ Procurement of Smart MRO Offerings?
| Title: | Are Customers Ready for Digital Service Innovation? A Study on Customers’ Procurement of Smart MRO Offerings? |
|---|---|
| Authors: | Friedl C; Delbufalo E; Matthyssens P |
| Contributors: | Ferran Vendrell-Herrero, Emanuel Gomes, Leid Zejnilovic (eds); Friedl, C; Delbufalo, E; Matthyssens, P |
| Publication Year: | 2024 |
| Collection: | Università degli Studi di Milano-Bicocca: BOA (Bicocca Open Archive) |
| Subject Terms: | Servitization; service innovation; procurement; customer value |
| Document Type: | conference object |
| Language: | English |
| Relation: | info:eu-repo/semantics/altIdentifier/isbn/9788412813043; ispartofbook:Book of Abstracts 11th International Conference on Business Servitization; 11th International Conference on Business Servitization (ICBS 2024) - November 7-8 2024; firstpage:93; lastpage:103; numberofpages:11; alleditors:Ferran Vendrell-Herrero, Emanuel Gomes, Leid Zejnilovic (eds); https://hdl.handle.net/10281/526341; https://www.omniascience.com/books/index.php/proceedings/catalog/book/149 |
| DOI: | 10.3926/serv2024 |
| Availability: | https://hdl.handle.net/10281/526341; https://doi.org/10.3926/serv2024; https://www.omniascience.com/books/index.php/proceedings/catalog/book/149 |
| Accession Number: | edsbas.5691443B |
| Database: | BASE |