Drivers and barriers to the commercialization of an agroecological millet-based bread in a territorialized food system in Senegal: A multi-criteria analysis using the Garrett method
| Title: | Drivers and barriers to the commercialization of an agroecological millet-based bread in a territorialized food system in Senegal: A multi-criteria analysis using the Garrett method |
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| Authors: | Fall, Modou Gueye; Gaye, El Hadji Kabe; Sy, Samba; Piraux, Marc; Camara, Astou Diao |
| Publisher Information: | CGIAR |
| Publication Year: | 2026 |
| Collection: | CIRAD: Agritrop (Centre de coopération internationale en recherche agronomique pour le développement) |
| Description: | The agroecological transition promotes the territorialization of food systems and the valorization of local cereals to reduce dependence on imports. In Senegal, white bread (made from 100% imported wheat) dominates, despite the nutritional and agroecological potential of millet. This study aims to identify and prioritize the determinants of adoption of bread enriched with 30% millet in the commune of Niakhar , Senegal. A qualitative and participatory approach was employed, combining taste tests with households, street food vendors, and their customers, followed by semi-structured interviews and forced ranking of criteria. Data were analyzed using Garrett's method, with interpretation based on relative thresholds. The strongest drivers are nutritional and health-related (nutrient richness, health benefits), followed by sensory attributes (taste, crispness). The main obstacles stem from structural constraints: irregular availability, unsuitable format and price, and perceived incompatibility with street food stall practices (sandwiches, sauces). Perceptions differ significantly between households, street food stalls, and customers. Millet bread enjoys high acceptance, but its wider distribution requires adjustments to the regularity of supply, format, and targeted communication. The study highlights the need for differentiated marketing strategies to support localized value chains based on local grains. |
| Document Type: | book; report |
| File Description: | text |
| Language: | English |
| Relation: | http://agritrop.cirad.fr/616908/; Drivers and barriers to the commercialization of an agroecological millet-based bread in a territorialized food system in Senegal: A multi-criteria analysis using the Garrett method. Fall Modou Gueye, Gaye El Hadji Kabe, Sy Samba, Piraux Marc, Camara Astou Diao. 2026. Montpellier : CGIAR, 13 p.; http://agritrop.cirad.fr/616908/1/Drivers%20and%20barriers%20to%20the%20commercialization%20of%20an%20agroecological%20millet-based%20bread%20in%20a%20territorialized%20food%20system%20in%20Senegal_%20a%20multi-criteria%20analysis%20using%20the%20Garrett%20method.pdf |
| Availability: | http://agritrop.cirad.fr/616908/ |
| Rights: | cc_by ; info:eu-repo/semantics/openAccess ; https://creativecommons.org/licenses/by/4.0/ |
| Accession Number: | edsbas.6D1FF895 |
| Database: | BASE |