| Title: |
Strategic Market Planning in the Commercial Airline Industry |
| Authors: |
Zallocco, R. L.; Scotton, D. W.; Jeresko, D. A. |
| Source: |
Journal of the Academy of Marketing Science ; volume 11, issue 4, page 404-416 ; ISSN 0092-0703 |
| Publisher Information: |
Springer Science and Business Media LLC |
| Publication Year: |
1983 |
| Document Type: |
article in journal/newspaper |
| Language: |
English |
| DOI: |
10.1177/009207038301100403 |
| Availability: |
http://dx.doi.org/10.1177/009207038301100403 |
| Accession Number: |
edsbas.8A648B06 |
| Database: |
BASE |