| Title: |
Who Cares for Social Image?∗ |
| Authors: |
Jana Friedrichsen; Dirk Engelmann; Jel-codes D C |
| Contributors: |
The Pennsylvania State University CiteSeerX Archives |
| Source: |
http://cess.nyu.edu/wp-content/uploads/2013/12/SocialImageFrEn_EJ.pdf. |
| Publication Year: |
2014 |
| Collection: |
CiteSeerX |
| Subject Terms: |
image concerns; ethical consumption; social approval; crowding out; ex- periments ∗We thank M’Hamed Helitim; Steffen Huck; Heiko Karle; Georg Kirchsteiger |
| Description: |
Even though theoretically important, little is known empirically about how intrinsic motivation and concerns for social approval interact. This paper provides experi-mental evidence of this interaction in the context of ethical consumption. We elicit a proxy for Fairtrade preferences before the experiment in which the willingness to pay a price premium for Fairtrade chocolate is elicited either in private or publicly. Subjects state a higher Fairtrade premium in public but the effect is heterogeneous. Only participants not intrinsically motivated to buy Fairtrade seem to be concerned with their social image and state a higher premium in public than in private. |
| Document Type: |
text |
| File Description: |
application/pdf |
| Language: |
English |
| Relation: |
http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.646.6057 |
| Availability: |
http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.646.6057; http://cess.nyu.edu/wp-content/uploads/2013/12/SocialImageFrEn_EJ.pdf |
| Rights: |
Metadata may be used without restrictions as long as the oai identifier remains attached to it. |
| Accession Number: |
edsbas.8D451855 |
| Database: |
BASE |