Leveraging Consumer-Brand Relationships as a Strategic Competitive Advantage for Sustainable SMEs
| Title: | Leveraging Consumer-Brand Relationships as a Strategic Competitive Advantage for Sustainable SMEs |
|---|---|
| Authors: | AbdGhani, Noor Hasmini; Azmi, Adlina; Hasbollah, Hasif Rafidee; Yusoff, Nooraini; Rusuli, Muhammad Saufi Che; Kadir, Suhaila Abdul; Abdullah, Salwani |
| Source: | Sustainable Economy and Ecotechnology ; Exploring Trends, Innovations, and Digitalization of Entrepreneurship ; page 768-794 ; ISSN 3005-1274 3005-1282 ; ISBN 9783031929410 9783031929427 |
| Publisher Information: | Springer Nature Switzerland |
| Publication Year: | 2025 |
| Document Type: | book part |
| Language: | English |
| ISBN: | 978-3-031-92941-0; 978-3-031-92942-7; 3-031-92941-1; 3-031-92942-X |
| DOI: | 10.1007/978-3-031-92942-7_52 |
| Availability: | https://doi.org/10.1007/978-3-031-92942-7_52; https://link.springer.com/content/pdf/10.1007/978-3-031-92942-7_52 |
| Rights: | https://www.springernature.com/gp/researchers/text-and-data-mining ; https://www.springernature.com/gp/researchers/text-and-data-mining |
| Accession Number: | edsbas.90C84A7 |
| Database: | BASE |