The Effect of Consumer Perceptions on Generic OTC Usage Among the Elderly
| Title: | The Effect of Consumer Perceptions on Generic OTC Usage Among the Elderly |
|---|---|
| Authors: | Strutton, H. David; Pelton, Lou E.; Lumpkin, James R. |
| Source: | Health Marketing Quarterly ; volume 10, issue 1-2, page 169-184 ; ISSN 0735-9683 1545-0864 |
| Publisher Information: | Informa UK Limited |
| Publication Year: | 1993 |
| Document Type: | article in journal/newspaper |
| Language: | English |
| DOI: | 10.1300/j026v10n01_13 |
| DOI: | 10.1300/J026v10n01_13 |
| Availability: | https://doi.org/10.1300/j026v10n01_13; http://www.tandfonline.com/doi/pdf/10.1300/J026v10n01_13 |
| Accession Number: | edsbas.926C21B |
| Database: | BASE |