Catalysts for OTC Drug Communication Strategies ; Perceptions of Information Source Characteristics by the Elderly
| Title: | Catalysts for OTC Drug Communication Strategies ; Perceptions of Information Source Characteristics by the Elderly |
|---|---|
| Authors: | Lumpkin, James R.; Lowrey, Sheila J.; Strutton, H. David; Kouzi, Christina Lim |
| Source: | Health Marketing Quarterly ; volume 8, issue 3-4, page 155-179 ; ISSN 0735-9683 1545-0864 |
| Publisher Information: | Informa UK Limited |
| Publication Year: | 1991 |
| Document Type: | article in journal/newspaper |
| Language: | English |
| DOI: | 10.1300/j026v08n03_09 |
| DOI: | 10.1300/J026v08n03_09 |
| Availability: | https://doi.org/10.1300/j026v08n03_09; http://www.tandfonline.com/doi/pdf/10.1300/J026v08n03_09 |
| Accession Number: | edsbas.A5A49C36 |
| Database: | BASE |