| Description: |
The logistics industry is a vital contributor to Malaysia’s economic growth, yet it remains an underexplored career choice among graduates, leading to a persistent talent gap. This study investigates graduates’ perceptions of careers in the industry, identifies key barriers to entry, and proposes strategies to enhance its attractiveness. Using a mixed-method approach, the research includes a survey of 200 graduates and focus group discussions with 20 participants. Findings indicate that negative perceptions regarding working conditions, limited career advancement, and poor work-life balance deter graduates from considering careers in this sector. Additionally, a lack of industry exposure and misconceptions about job stability further discourage interest. To address these challenges, the study recommends strengthening industry-academic collaborations by enhancing internship programs, integrating industry-driven training into curricula, and fostering closer partnerships between universities and logistics firms. Moreover, targeted career awareness initiatives, such as university outreach programs, industry networking sessions, and mentorship opportunities, can reshape perceptions and highlight career growth potential. Workplace enhancements, including clear career progression pathways, competitive compensation, and improved work-life balance policies, are crucial in attracting and retaining young talent. By implementing these strategic measures, the logistics industry can position itself as a viable and appealing career option, helping to close the talent gap and ensure a sustainable, skilled workforce for Malaysia’s expanding economy. Through these efforts, graduates can better appreciate the opportunities within the sector, paving the way for a dynamic and future-ready workforce. |