| Title: |
GETTING THINGS DONE – Tips and reflections for a successful outcome from development projects within the Northern Periphery Programme |
| Authors: |
Fredriksson, Charlotta; Tornberg, Patrik; Healy, Patsy |
| Publisher Information: |
Northern Periphery Programme |
| Publication Year: |
2014 |
| Collection: |
Trafikverket Publication Database |
| Subject Terms: |
tourism; Human Geography; Kulturgeografi |
| Description: |
The main purpose of this guide is to provide practical advice about the planning and implementation of business development initiatives through the formulation of a strategic, collaborative process in which the stakeholders work together towards a shared goal. The guide provides a model for a work methodology with emphasis on collaboration and consensus. These tips are based on both scientific research and experience. The advice is structured into a short introduction, summarized in checklists when appropriate, followed by a reference to theory and sometimes exemplified by experiences gained from the EU/NPP project TransTourism, illustrating both success factors and pitfalls. The sections of the text allied to theory are marked with a blue frame, while references to TransTourism are highlighted in yellow. In addition to the paragraphs on the value of collaboration and the necessity of a common perspective on the problem, there is one section that uses visitor surveys as an example of one way to find out about customer preferences and another that highlights the issue of ecological sustainability, particularly the impact of travel and transport on carbon emissions. This guide is intended to provide support when considering the shape a destination development project, and can hopefully contribute to ensuring that critical consideration and fundamental work takes place and that valuable information and assumptions are captured, and also to unnecessary pitfalls being avoided. The advice also stresses the importance of customer surveys as a way of discovering what is important for those who will use the services being developed and also of dealing with the increasingly emphasized issue of the carbon footprint of human activities. ; Hållbara transporter i landsbygdsturismen |
| Document Type: |
report |
| File Description: |
application/pdf |
| Language: |
English |
| Relation: |
Trafikverkets forskningsportföljer |
| Availability: |
http://urn.kb.se/resolve?urn=urn:nbn:se:trafikverket:diva-15723 |
| Rights: |
info:eu-repo/semantics/openAccess |
| Accession Number: |
edsbas.AAA548D2 |
| Database: |
BASE |