The Effect of Internet Distribution on Brick-and-mortar Sales ∗
| Title: | The Effect of Internet Distribution on Brick-and-mortar Sales ∗ |
|---|---|
| Authors: | Andrea Pozzi; Jel Classification D; Luigi Guiso; Jakub Kastl; Fabiano Schivardi; Ra Voena; Two Anonymous |
| Contributors: | The Pennsylvania State University CiteSeerX Archives |
| Source: | http://www.aeaweb.org/aea/2013conference/program/retrieve.php?pdfid=212. |
| Publication Year: | 2012 |
| Collection: | CiteSeerX |
| Subject Terms: | Market expansion; Cannibalization; E-commerce; Retail |
| Description: | I examine the introduction of an online shopping service by a large supermarket chain that also operates a wide network of brick-and-mortar stores. The establishment of the Internet channel led to a 13 percent increase in overall revenues, with only limited cannibalization of traditional sales. I provide insights on the mechanisms underlying this result, focusing on two particular areas. First, I demonstrate the importance of the reduction of customers travel costs as a factor in the attraction of new business. Second, I document that revenues increase more in markets where the chain faces more competitors, which suggests that the new sales represent, in part, business diverted from rival supermarkets. |
| Document Type: | text |
| Language: | English |
| Relation: | http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.269.6335; http://www.aeaweb.org/aea/2013conference/program/retrieve.php?pdfid=212 |
| Availability: | http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.269.6335; http://www.aeaweb.org/aea/2013conference/program/retrieve.php?pdfid=212 |
| Rights: | Metadata may be used without restrictions as long as the oai identifier remains attached to it. |
| Accession Number: | edsbas.D5D4CDA0 |
| Database: | BASE |