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Pictorial Metaphors in The Portrayal of Corruption as Dirt in The Kenyan Daily Nation Newspaper Cartoons

Title: Pictorial Metaphors in The Portrayal of Corruption as Dirt in The Kenyan Daily Nation Newspaper Cartoons
Authors: Akuno, Lydia Adhiambo; Lilian, Magonya A.; Pamella, Oloo A.
Publisher Information: Indiana Publications
Publication Year: 2024
Collection: Zenodo
Subject Terms: Portrayal of Corruption; Pictorial Metaphors; Daily Nation; Newspaper; Newspaper Cartoons
Description: Cartoons use language as an artistic medium in which various options are explored for effective communication. Cartoon is used to satirize and lampoon socio-political abuses like corruption. In Kenya, corruption poses one of the greatest challenges facing the Kenyan government and reports on corruption scandals in the media are the order of the day. Political cartoon therefore has enabled the cartoonist to deal with political issues mockingly in an indirect way through cross - domain mappings, to ridicule dictators and corrupt figures without fear of victimization. The present paper analysed pictorial metaphors in the portrayal of corruption as dirt in the print media cartoons. The objectives were to examine the source-objects depicting corruption as dirt in the political cartoons in The Daily Nation Newspaper and to determine their modality. The research was guided by the tenets of the pictorial metaphor model founded by Charles Forceville (2006) within the conceptual metaphor theory. The paper was limited to political cartoons depicting corruption as brought out in the Kenyan Daily Nation Newspaper in the years 2018 and 2019, a period characterized by mega corruption scandals in Kenya. This was also the period of the ‘handshake’ that declared zero tolerance on corruption. The paper adopted analytical research design. The study population comprised 16 political cartoons in The Daily Nation Newspaper in 2018 and 2019. Random purposive sampling technique was used to select the required cartoons and the sample size was dictated by saturation sampling. From the 16 cartoons a total of 6 political cartoons were sampled using saturation sampling method as some of the themes depicting corruption as dirt were repetitive. The findings were that the source-objects that depict corruption as dirt in The Daily Nation Newspaper are CORRUPTION IS A CAN OF WORMS, CORRUPTION IS SOOT, CORRUPTION IS MUD, CORRUPTION IS BLACKSMOKE, CORRUPTION IS STENCH and CORRUPTION IS UNSIGHTLY GARBAGE conceptual metaphors. All these different ...
Document Type: article in journal/newspaper
Language: unknown
ISSN: 2582-869X
Relation: https://zenodo.org/communities/indiana-ijal/; https://zenodo.org/records/10702420; oai:zenodo.org:10702420; https://doi.org/10.5281/zenodo.10702420
DOI: 10.5281/zenodo.10702420
Availability: https://doi.org/10.5281/zenodo.10702420; https://zenodo.org/records/10702420
Rights: Creative Commons Attribution 4.0 International ; cc-by-4.0 ; https://creativecommons.org/licenses/by/4.0/legalcode
Accession Number: edsbas.D7EFBD39
Database: BASE