| Title: |
Who Cares for Social Image?∗ |
| Authors: |
Jana Friedrichsen; Dirk Engelmann; Jel-codes D C |
| Contributors: |
The Pennsylvania State University CiteSeerX Archives |
| Source: |
http://econweb.tamu.edu/common/files/workshops/Theory and Experimental Economics/2014_4_17_Dirk_Engelmann.pdf. |
| Publication Year: |
2014 |
| Collection: |
CiteSeerX |
| Subject Terms: |
image concerns; Fairtrade; ethical consumption; crowding out; experi- ments ∗We thank M’Hamed Helitim; Steffen Huck; Heiko Karle; Georg Kirchsteiger |
| Description: |
Even though the interaction of intrinsic motivation and concerns for social approval has important implications both for crowding out of intrinsic motivation through incentives and for producer choices, little is known about this interaction empiri-cally. We present a laboratory experiment that provides evidence of a relevant in-teraction effect in the context of ethical consumption. We elicit a proxy for Fairtrade preferences before the experiment in which we elicit willingness to pay for con-ventional and Fairtrade chocolate. Treatments vary whether this can be signaled to other participants. Our results document that subjects state a higher Fairtrade premium when signaling is possible and that the effect of social approval seeking is heterogenous. Only participants who are not intrinsically motivated to buy Fair-trade seem to be concerned with their social image and react to the treatment. |
| Document Type: |
text |
| File Description: |
application/pdf |
| Language: |
English |
| Relation: |
http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.645.1399; http://econweb.tamu.edu/common/files/workshops/Theory and Experimental Economics/2014_4_17_Dirk_Engelmann.pdf |
| Availability: |
http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.645.1399; http://econweb.tamu.edu/common/files/workshops/Theory and Experimental Economics/2014_4_17_Dirk_Engelmann.pdf |
| Rights: |
Metadata may be used without restrictions as long as the oai identifier remains attached to it. |
| Accession Number: |
edsbas.DF4D8E10 |
| Database: |
BASE |