Being in the Right Place: A Natural Field Experiment on List Position and Consumer Choice
| Title: | Being in the Right Place: A Natural Field Experiment on List Position and Consumer Choice |
|---|---|
| Authors: | Marco Novarese; Chris M. Wilson; Jel Codes D |
| Contributors: | The Pennsylvania State University CiteSeerX Archives |
| Source: | http://www.law.northwestern.edu/research-faculty/searlecenter/events/internet/documents/Wilson_Being in the Right Place.pdf. |
| Publication Year: | 2013 |
| Collection: | CiteSeerX |
| Subject Terms: | Position Effects; Order Effects; Primacy Effects; Recency Effects; Choice Fatigue; Prominence |
| Description: | By manipulating the order in which new economics research papers are presented in email alerts and tracking economists ’ subsequent download activity, this paper uses a natural field experiment to better understand the reasons why individuals show a disproportionate tendency to select items listed in top position. Using a novel method, the paper tests and rejects three common explanations. After also demonstrating how the nature of such top position effects changes with list length, it then suggests that some less-studied and more complex explanations such as bounded rationality and memory limitations may offer a better description of the results. |
| Document Type: | text |
| File Description: | application/pdf |
| Language: | English |
| Relation: | http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.564.1629 |
| Availability: | http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.564.1629; http://www.law.northwestern.edu/research-faculty/searlecenter/events/internet/documents/Wilson_Being in the Right Place.pdf |
| Rights: | Metadata may be used without restrictions as long as the oai identifier remains attached to it. |
| Accession Number: | edsbas.E83E505F |
| Database: | BASE |