| Title: |
How the country-of-origin impacts wine traders’ mental representation about wines: A study in a world wine trade fair |
| Authors: |
Rodrigues, Heber; Rolaz, Julien; Franco-Luesma, Ernesto; Sáenz-Navajas, María-Pilar; Behrens, Jorge; Valentin, Dominique; Depetris-Chauvin, Nicolas |
| Contributors: |
Universidade Estadual de Campinas = University of Campinas (UNICAMP); Plumpton College; Haute Ecole de Gestion de Genève (HEG); Centre des Sciences du Goût et de l'Alimentation Dijon (CSGA); Université de Bourgogne (UB)-AgroSup Dijon - Institut National Supérieur des Sciences Agronomiques, de l'Alimentation et de l'Environnement-Centre National de la Recherche Scientifique (CNRS)-Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement (INRAE); Universidad de Zaragoza = University of Zaragoza Saragossa University = Université de Saragosse; The University of St. Gallen & the Swiss Leading House for Latin America, Switzerland and by The Coordenação de Aperfeiçoamento de Pessoal de Nível Superior, Brazil (Finance Code 001) + the Spanish Ministry of Economy and Competitiveness (MINECO) for her contract (project AGL2017-87373-C3). |
| Source: |
ISSN: 0963-9969 ; Food Research International ; https://hal.inrae.fr/hal-03034522 ; Food Research International, 2020, 137, pp.109480. ⟨10.1016/j.foodres.2020.109480⟩ ; https://www.sciencedirect.com/science/article/pii/S0963996920305056. |
| Publisher Information: |
CCSD; Elsevier |
| Publication Year: |
2020 |
| Collection: |
Université de Bourgogne (UB): HAL |
| Subject Terms: |
wine traders; mental representation; wine exporting countries; proWein; country-of-origin; [SDV.AEN]Life Sciences [q-bio]/Food and Nutrition; [SDV.NEU]Life Sciences [q-bio]/Neurons and Cognition [q-bio.NC]; [SDE.ES]Environmental Sciences/Environment and Society |
| Description: |
International audience ; Using data collected at a world wine trade fair, we study how the country-of-origin impacts wine traders' mental representation about wines. In the analysis we use traditional exporters in Old (France) and New (Argentina) world wine countries in comparison to non-traditional exporters in Old (Switzerland) and New (Brazil) world wine countries. Three main findings are reported. First, the country-of-origin of wines was more important on guiding participants' representations, than the category of countries the traders came from. Second, participants' evocations were more precise and specific for traditional wine-exporting countries than for less traditional wine exporting countries. Finally, the lack of traders' knowledge of wines from non-traditional wine-exporting countries produced associations and beliefs related to the image of the country itself. Our findings have important implications for the marketing and export activities of the wine industry. |
| Document Type: |
article in journal/newspaper |
| Language: |
English |
| Relation: |
info:eu-repo/semantics/altIdentifier/pmid/33233142; PUBMED: 33233142; WOS: 000593952900019 |
| DOI: |
10.1016/j.foodres.2020.109480 |
| Availability: |
https://hal.inrae.fr/hal-03034522; https://hal.inrae.fr/hal-03034522v1/document; https://hal.inrae.fr/hal-03034522v1/file/rodrigues_2020_vol137_109480_foodresint.pdf; https://doi.org/10.1016/j.foodres.2020.109480 |
| Rights: |
http://creativecommons.org/licenses/by-nc-nd/ ; info:eu-repo/semantics/OpenAccess |
| Accession Number: |
edsbas.E8CAFB16 |
| Database: |
BASE |