| Title: |
COUNTRY OF ORIGIN, BRAND IMAGE AND HIGH INVOLVEMENT PRODUCT TOWARDS CUSTOMER PURCHASE INTENTION: EMPIRICAL EVIDENCE OF EAST MALAYSIAN CONSUMER |
| Authors: |
Adenan, Mohd Amirul; Ali, Jati Kasuma; Rahman, Dayang Humida Abang Abdul |
| Source: |
Jurnal Manajemen dan Kewirausahaan; Vol. 20 No. 1 (2018): MARCH 2018; 63-72 ; 2338-8234 ; 1411-1438 ; 10.9744/jmk.v20.i1 |
| Publisher Information: |
Management Study Program, Faculty of Business and Economics, Petra Christian University |
| Publication Year: |
2018 |
| Collection: |
Petra Christian University, Surabaya, Indonesia: Peer-Reviewed Scientific e-Journal |
| Subject Terms: |
East Malaysian consumers; country of origin (COO); brand image; high involvement products; purchase intention |
| Description: |
This research strives to understand East Malaysian consumers’ purchase intention when being exposed to the effects of brand image and country of origin (COO) image in the case of high involvement products. Self-administered questionnaires were collected from 225 consumers in East Malaysia. The result of this study shows that East Malaysian consumers’ put a large importance on brand and country of origin image in high involvement products as they are more involved in information searching and decision making when purchases these products. Implication and future research also discussed. |
| Document Type: |
article in journal/newspaper |
| File Description: |
application/pdf |
| Language: |
English |
| Relation: |
https://jurnalmanajemen.petra.ac.id/index.php/man/article/view/20620/19402; https://jurnalmanajemen.petra.ac.id/index.php/man/article/view/20620 |
| Availability: |
https://jurnalmanajemen.petra.ac.id/index.php/man/article/view/20620 |
| Rights: |
Copyright (c) 2018 Jurnal Manajemen dan Kewirausahaan |
| Accession Number: |
edsbas.EA5B310D |
| Database: |
BASE |