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The Green Production Strategy for the Small and Medium Size Enterprises of The Leather Sandal

Title: The Green Production Strategy for the Small and Medium Size Enterprises of The Leather Sandal
Authors: Issa Dyah Utami; Ika Deefi Anna; Wulan Puspitasari
Source: Technium: Romanian Journal of Applied Sciences and Technology; Vol. 16 (2023): Special issue; 299-302 ; 2668-778X ; 10.47577/technium.v16i
Publisher Information: Technium Press
Publication Year: 2023
Subject Terms: The Green Production Strategy; the Small and Medium Size Enterprises; Leather Sandal
Description: Green production is closely related to sustainable development. The SMEs of sandal artisans who use leather raw materials for production processes with a green production perspective must manage leather raw materials and waste not to damage the environment. This paper aims to identify strategies to increase green production in leather sandal artisans' SMEs using the K-Means Cluster and Analytical Hierarchy Process Method. This research found that the best alternative strategy recommended is the evangelist strategy, a fundamental change in SMEs to protect the environment.
Document Type: article in journal/newspaper
File Description: application/pdf
Language: English
Relation: https://techniumscience.com/index.php/technium/article/view/10001/3812; https://techniumscience.com/index.php/technium/article/view/10001
DOI: 10.47577/technium.v16i.10001
Availability: https://techniumscience.com/index.php/technium/article/view/10001; https://doi.org/10.47577/technium.v16i.10001
Rights: https://creativecommons.org/licenses/by/4.0
Accession Number: edsbas.ED2CBF25
Database: BASE