| Title: |
Developing Data Driven Business Models for Interactive Media Companies |
| Authors: |
Haaker, Timber; Groot, Wouter; Hekman, Erik |
| Source: |
Haaker, T, Groot, W & Hekman, E 2019, Developing Data Driven Business Models for Interactive Media Companies. in The ISPIM Innovation Conference : Celebrating Innovation: 500 Years Since daVinci, Florence, Italy on 16-19 June 2019. Florence, pp. 1-8, 30th ISPIM Innovation Conference, Florence, Italy, 16/06/19. |
| Publication Year: |
2019 |
| Description: |
The growing availability of data offers plenty of opportunities for data driven innovation of business models for SMEs like interactive media companies. However, SMEs lack the knowledge and processes to translate data into attractive propositions and design viable data-driven business models. In this paper we develop and evaluate a practical method for designing data driven business models (DDBM) in the context of interactive media companies. The development follows a design science research approach. The main result is a step-by-step approach for designing DDBM, supported by pattern cards and game boards. Steps consider required data sources and data activities, actors and value network, revenue model and implementation aspects. Preliminary evaluation shows that the method works as a discussion tool to uncover assumptions and make assessments to create a substantiated data driven business model. |
| Document Type: |
article in journal/newspaper |
| File Description: |
application/pdf |
| Language: |
English |
| Relation: |
info:eu-repo/semantics/altIdentifier/hdl/https://hdl.handle.net/20.500.11884/3e58ba79-eb19-4f51-82d8-95b8af97c89b |
| Availability: |
https://research.hva.nl/en/publications/3e58ba79-eb19-4f51-82d8-95b8af97c89b; https://hdl.handle.net/20.500.11884/3e58ba79-eb19-4f51-82d8-95b8af97c89b; https://pure.hva.nl/ws/files/6453338/Short_paper_Developing_Data_Driven_Business_Models_for_Interactive_Media_Companies_v3.pdf; https://www.ispim-innovation.com/events |
| Rights: |
info:eu-repo/semantics/openAccess |
| Accession Number: |
edsbas.F8C8C32D |
| Database: |
BASE |