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Qualité des supports de communication de crise lors de la pandémie de la COVID-19 au Grand Maghreb ; Quality of crisis communication materials during the COVID-19 pandemic in the Grand Maghreb

Title: Qualité des supports de communication de crise lors de la pandémie de la COVID-19 au Grand Maghreb ; Quality of crisis communication materials during the COVID-19 pandemic in the Grand Maghreb
Authors: Ben Abdelaziz, A.; El Haddad, N.; Hannachi, H.; Nouira, S.; Melki, S.; Chebil, D.; Chelly, S.; Quessar, A.; Boussouf, N.
Source: Rev Epidemiol Sante Publique
Publisher Information: Published by Elsevier Masson SAS.
Publication Year: 2021
Subject Terms: Article; socio
Description: Objective: To objectively assess the quality of “crisis communication” media, during the COVID-19 pandemic, in the three Greater Maghreb countries (Tunisia, Algeria, Morocco). Methods: A compliance audit for press releases and epidemiological bulletins was analyzed against a quality benchmark, which had been specifically designed by the authors. This framework, made up of five dimensions and 50 items, graded (0/1), was applied by two researchers in preventive medicine. Multiplying the scores by a coefficient of two resulted in a partial score of 20 points for each dimension and a total score of 100 points for the checklist taken as a whole. The quality of the communication media was considered to be good when exceeding the thresholds of 15/20 for the different dimensions and 75/100 for the entire grid. Results: A total of 141 information media were included in this audit (Tunisia: 60; Algeria: 60; Morocco: 21). The overall median quality score for these media was only 56/100 (IIQ: [46-58]), without major variability between countries. The most appreciated dimension was “maintaining the confidence of the population”, with an overall median score of 14/20 (12/20 for epidemiological bulletins and 16/20 for press releases). The most poorly rated dimension was “strengthening community participation”, with a median score of only 4/20 (6/20 for epidemiological bulletins and 4/20 for press releases). Conclusion: The quality of the Maghreb crisis communication media during COVID-19 was insufficient in most of its dimensions and items, particularly from a psychosocial standpoint. Reinforcement of the capacities of communication officers to develop information material and supports during health crises is indispensable and should be considered as an urgent matter.
Document Type: text
Language: English
Relation: http://www.ncbi.nlm.nih.gov/pmc/articles/PMC7985927/
Availability: http://www.ncbi.nlm.nih.gov/pmc/articles/PMC7985927/
Rights: undefined
Accession Number: edsbas.F9C8D85D
Database: BASE