Gamified Ads : Bridging the Gap Between User Enjoyment and the Effectiveness of Online Ads
| Title: | Gamified Ads : Bridging the Gap Between User Enjoyment and the Effectiveness of Online Ads |
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| Authors: | Altmeyer, Maximilian; Dernbecher, Kathrin; Hnatovskiy, Vladislav; Schubhan, Marc; Lessel, Pascal; Krüger, Antonio |
| Source: | Proceedings of the 2019 CHI Conference on Human Factors in Computing Systems. :1-12 |
| Availability: | http://dl.acm.org/doi/10.1145/3290605.3300412 |
| Database: | ACM Full-Text Collection |