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A Grounded Theory Analysis of the Techniques Used by Social Media Influencers and Their potential for Influencing the Public Regarding Environmental Awareness

Title: A Grounded Theory Analysis of the Techniques Used by Social Media Influencers and Their potential for Influencing the Public Regarding Environmental Awareness
Authors: Okuah, Obrukevwe; Scholtz, Brenda M.; Snow, Bernadette
Source: Proceedings of the South African Institute of Computer Scientists and Information Technologists 2019. :1-10
Availability: http://dl.acm.org/doi/10.1145/3351108.3351145
Database: ACM Full-Text Collection