The Business Model for a Superfood Company based on Lean Startup Techniques, Digital Marketing, and PMBOK Guidelines
| Title: | The Business Model for a Superfood Company based on Lean Startup Techniques, Digital Marketing, and PMBOK Guidelines |
|---|---|
| Authors: | Iglesias-Cuzcano, Rodrigo Alonso; Quiroz-Rodriguez, Luis Enrique; Quiroz-Flores, Juan Carlos; Diaz-Garay, Bertha Haydee; Vasquez-Rivas-Plata, Ruth |
| Source: | Proceedings of the 8th International Conference on Industrial and Business Engineering. :321-328 |
| Availability: | http://dl.acm.org/doi/10.1145/3568834.3568855 |
| Database: | ACM Full-Text Collection |